Viral brand moments have become defining features of modern marketing, influencing how audiences respond to digital content. While they may seem spontaneous, these moments are shaped by psychological triggers that guide attention and social behaviour. At the heart of this is emotional resonance—content that evokes joy, awe, nostalgia, or even constructive outrage encourages rapid engagement […]
THE PSYCHOLOGY BEHIND VIRAL BRAND MOMENTS Read More »
Golf is experiencing a meaningful transformation as short courses gain popularity among players, communities, and course designers. These compact layouts—often made up of par-3 or executive-style holes—are reshaping how people experience the game, offering a refreshing alternative to traditional, time-intensive rounds. In a world where convenience and accessibility matter more than ever, short courses are
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ANALYSIS REPORTS Analysis Report On ASEAN Summit 2025 – November 2025 The 47th ASEAN Summit, held from 26–28 October 2025 in Kuala Lumpur, Malaysia, focused on the theme “Inclusivity and Sustainability.” The summit brought together leaders of all ten ASEAN countries along with representatives from dialogue partners to discuss priorities for regional stability, economic recovery,
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A global shift toward clean, resilient and affordable energy systems is emerging as a defining priority for governments, industries and scientific communities. Reports from the International Energy Agency and the UN Environment Programme highlight that existing fossil-fuel-based pathways are incompatible with long-term ecological stability, making energy transformation central to climate resilience, public health and economic
RETHINKING ENERGY TO POWER THE WORLD WITHOUT HARMING THE FUTURE Read More »
Technological convergence is reshaping global systems by blending fields such as artificial intelligence, quantum computing, biotechnology, robotics, and spatial computing. Insights from the World Economic Forum and Capgemini explain this shift through the “3C Framework,” which emphasizes combination, convergence, and compounding, showing how integrated systems can drive more transformative innovation than isolated technological progress. Current
TECHNOLOGICAL CONVERGENCE SHAPING THE WORLD AHEAD Read More »
SECTOR REPORTS Sector Specific Report – (Tech Economy) November 2025 India made a strong impact at GITEX Global 2025 in Dubai, presenting 237 tech firms across multiple innovation verticals. Organized in part by the Electronics & Computer Software Export Promotion Council (ESC), the Indian delegation highlighted the country’s growing strength in electronics, software, and digital
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Climate optimism is increasingly recognised as a constructive force shaping meaningful environmental action worldwide. Rather than downplaying risks, this perspective emphasises measurable progress and the growing capacity to respond effectively. Global climate assessments from the IPCC show that mitigation and adaptation pathways are clearer than before, with renewable energy and climate-smart technologies expanding at unprecedented
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Global trade is undergoing a significant restructuring as geopolitical tensions, supply-chain disruptions, and new regulatory expectations reshape how companies operate across borders. The shift is not merely cyclical ; it represents a structural reordering of trade corridors, business priorities, and competitive strategies. McKinsey notes that shifts in trade flows could redirect more than 30% of global
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Sustainability has become an indispensable collective imperative for both businesses and humanity worldwide. Modern businesses increasingly integrate sustainable practices to tackle urgent global issues like climate change, resource scarcity, and social inequities, recognizing that long-term resilience and profitability depend on environmental stewardship and social responsibility. Sustainable investing is surging, with assets under management expected to
SUSTAINABILITY AS A SHARED NECESSITY FOR BUSINESSES AND HUMANITY Read More »
The rise of digital consciousness marks a transformative phase in human evolution. As artificial intelligence, neural networks, and data-driven systems integrate into daily life, they are reshaping how people think, perceive, and connect. Human cognition is no longer confined to the biological mind—it is increasingly extended through digital systems that enhance memory, creativity, collaboration, and
DIGITAL CONSCIOUSNESS AS THE NEXT STEP IN HUMAN EVOLUTION Read More »
