Sector Specific Report – (Media and Communication) June 2026
SECTOR REPORTS Sector Specific Report – (Media and Communication) June 2026 The Indian Premier League (IPL) 2026 highlighted a significant change in viewing behavior, with audiences increasingly adopting dual-screen consumption. Rather than watching matches solely on television, viewers simultaneously engaged with streaming platforms, social media applications, and mobile devices. This trend enabled audiences to remain […]
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