Digital-first consumer behaviour has evolved from novelty to necessity, reshaping how people interact with markets worldwide. Rising smartphone ownership, cheaper data plans, and improved broadband infrastructure have shifted consumption from store-led experiences to platform-led ecosystems. In 2021, 2.3 billion people shopped online globally, and e-commerce sales in 43 economies reached nearly $27 trillion in 2022, […]

In the global workplace, management philosophies are evolving rapidly as organizations confront uncertainty, cultural diversity, and constant technological disruption. Traditional management styles built on hierarchy, authority, and rigid control are increasingly proving inadequate in this environment. In contrast, emotional intelligence (EI), defined as the ability to recognize, understand, and manage emotions in oneself and others,

Viral brand moments have become defining features of modern marketing, influencing how audiences respond to digital content. While they may seem spontaneous, these moments are shaped by psychological triggers that guide attention and social behaviour. At the heart of this is emotional resonance—content that evokes joy, awe, nostalgia, or even constructive outrage encourages rapid engagement

Global trade is undergoing a significant restructuring as geopolitical tensions, supply-chain disruptions, and new regulatory expectations reshape how companies operate across borders. The shift is not merely cyclical ; it represents a structural reordering of trade corridors, business priorities, and competitive strategies. McKinsey notes that shifts in trade flows could redirect more than 30% of global

In an era marked by persistent volatility—spanning geopolitical conflicts, inflationary pressures, supply chain disruptions, and climate risks—financial resilience has become a defining priority for economies, corporations, and households worldwide. The International Monetary Fund (IMF) projects global growth to moderate to 3.2% in 2025 and 3.1% in 2026, underscoring the fragility of recovery amid uncertainty. Building

In the evolving digital ecosystem, consumers are no longer satisfied with assurances of data privacy alone—they now demand holistic digital trust. This shift reflects a deeper expectation that companies not only protect personal data but also demonstrate integrity, transparency, and ethical responsibility in how information is collected, shared, and utilized. Across the globe, digital trust

The subscription model is reshaping how companies build customer loyalty worldwide. As consumers increasingly prefer access over ownership, brands are shifting from transactional sales to ongoing relationships based on personalized value. This evolution reflects a deeper behavioral change—people now expect convenience, consistency, and connection rather than isolated purchases. Globally, the subscription economy is expanding rapidly.

Generative AI is reshaping how companies deliver solutions and engage with clients. It has moved from a futuristic idea to a mainstream driver of efficiency, personalization, and innovation. Organizations adopt it to cut costs, improve responsiveness, and rethink business models. By combining automation with creativity, Generative AI enables firms to redesign client connection and internal

The rise of Artificial Intelligence (AI) is reshaping the global economy at an unprecedented pace. According to the World Economic Forum, 44% of workers’ core skills are expected to change by 2027, requiring adaptation in both technical and human-centric capabilities. Jobs of the future will increasingly demand AI literacy, data analytics, digital collaboration, and ethical

Women in leadership are fundamentally transforming the dynamics of boardrooms across the globe. Research consistently shows that gender-diverse boards outperform those dominated by men, enhancing decision-making, innovation, and financial performance. Globally, women hold about 23.3% of board seats, with only 6% serving as CEOs and 8.4% as board chairs. Companies with a higher representation of