India’s public service broadcaster, Prasar Bharati, is undergoing a major transformation as it moves from traditional broadcasting to digital media platforms. For decades, the organisation relied on its flagship networks—Doordarshan television and Akashvani (All India Radio)—to deliver information, education, and entertainment to millions of citizens. However, the expansion of internet access and the popularity of streaming services have prompted the broadcaster to adopt a digital-first strategy to remain relevant in the evolving media ecosystem.