Golf is experiencing a meaningful transformation as short courses gain popularity among players, communities, and course designers. These compact layouts—often made up of par-3 or executive-style holes—are reshaping how people experience the game, offering a refreshing alternative to traditional, time-intensive rounds. In a world where convenience and accessibility matter more than ever, short courses are […]

In an age of rapid change and relentless pace, younger generations are increasingly seeking activities that help them pause, reflect, and recharge—and for many, that place is the fairways. For both Gen Z and younger Millennials, greengrass golf is emerging not just as a sport but as a personal form of selfcare, offering a unique

Golf course investment uniquely merges financial opportunity with aspirational living, offering investors a chance to earn steady returns while engaging with an elite, experience-driven lifestyle. Golf properties combine recurring membership and green-fee revenue with real-estate upside, creating diversified cash flows for investors who balance operations, events, and residential development. Industry reports show rising demand for

The landscape of golf retail is being revolutionized by Artificial Intelligence (AI) marketing, fundamentally changing how brands engage with golfers and influence their purchasing choices. AI is no longer just a back-end tool; it has become central to crafting highly personalized marketing campaigns that anticipate golfers’ needs and drive engagement. By analyzing playing patterns, purchase

Golf tournaments are more than sporting events. They serve as global platforms where competition, culture, and camaraderie converge. By combining respect for tradition with opportunities for cross-cultural exchange, these tournaments highlight the role of golf as a unifying, inspiring, and transformative sport worldwide. At its core, golf has a shared code of etiquette inclusive of

Golf’s influence extends far beyond the fairway, shaping communities worldwide through health, inclusion, sustainability, and social connection. Research has shown that golf provides not only physical activity but also important mental health benefits; while volunteering and shared participation strengthen social capital. These benefits highlight how golf functions as more than a leisure activity, offering communities

The golf industry worldwide is undergoing swift change, powered by new technologies, evolving demographics, and rising expectations from players. As golf attracts younger, more diverse audiences, the workforce must adapt with new skillsets to meet modern demands. Golf careers now extend beyond traditional roles to include expertise in digital technology, customer engagement, event management, and

Golf, often regarded as a leisure pursuit, extends far beyond the boundaries of sport. Time spent on the greens offers a unique combination of strategic thinking, emotional control, and disciplined execution. The game’s structure mirrors the dynamics of life- periods of success followed by unexpected challenges. Navigating these transitions requires composure, focus, and the ability

India is all set to witness a brand-new chapter in its sporting journey as the Indian Golf Premier League (IGPL) gears up for its inaugural season this January. Positioned as the country’s first franchise-based golf league, the IGPL aims to break new ground in both viewership and participation. The tournament, set to unfold over four

Golf demands constant decisions – each swing shaped by more than just skill. Behind every shot lies a quiet mental calculation: how to approach the hole, which club to use, how to respond to changing conditions. This process draws equally on strategy and instinct, two forces that together define how a golfer navigates the course.