For decades, the visual identity of golf courses has been shaped by abundance such as expanses of green turf, water-lined fairways, and landscapes that appeared untouched by climate or context. In an era of growing water scarcity and prolonged droughts, that identity is quietly shifting worldwide. Today, resilient golf course design is less about visual […]

The clubhouse, as we know it, has been where golfers come together to form meaningful connections. It was where rounds were replayed shot by shot; friendships were formed, advice was exchanged, and newcomers quietly learned the rhythms of the game. While the fairway has always been central to golf, the sense of belonging has long

Golf is often perceived as a sport driven by expensive equipment, but smart buying decisions can deliver premium-like performance at budget-friendly prices. Today’s golfers increasingly turn to affordable alternatives that match or even exceed expectations without inflated costs. Low-priced gear now incorporates advanced materials, optimized engineering, and thoughtful design once limited to high-end products; providing

LIV Golf is preparing for a significant transformation as it shifts from its original 54-hole format to a 72-hole structure beginning in 2026. The decision marks one of the league’s most consequential changes since its launch, signaling an evolution in competitive direction and its long-term ambitions within global professional golf. It also reflects a commitment

The DP World India Championship has initiated a transformative phase for golf, underscoring India’s increasing prominence on the international sporting stage. The renowned Delhi Golf Club hosted this landmark tournament that combined elite competition with cultural engagement and strategic initiatives aimed at expanding the sport’s reach. For the first time, India hosted a DP World

Golf is experiencing a meaningful transformation as short courses gain popularity among players, communities, and course designers. These compact layouts—often made up of par-3 or executive-style holes—are reshaping how people experience the game, offering a refreshing alternative to traditional, time-intensive rounds. In a world where convenience and accessibility matter more than ever, short courses are

In an age of rapid change and relentless pace, younger generations are increasingly seeking activities that help them pause, reflect, and recharge—and for many, that place is the fairways. For both Gen Z and younger Millennials, greengrass golf is emerging not just as a sport but as a personal form of selfcare, offering a unique

Golf course investment uniquely merges financial opportunity with aspirational living, offering investors a chance to earn steady returns while engaging with an elite, experience-driven lifestyle. Golf properties combine recurring membership and green-fee revenue with real-estate upside, creating diversified cash flows for investors who balance operations, events, and residential development. Industry reports show rising demand for

The landscape of golf retail is being revolutionized by Artificial Intelligence (AI) marketing, fundamentally changing how brands engage with golfers and influence their purchasing choices. AI is no longer just a back-end tool; it has become central to crafting highly personalized marketing campaigns that anticipate golfers’ needs and drive engagement. By analyzing playing patterns, purchase

Golf tournaments are more than sporting events. They serve as global platforms where competition, culture, and camaraderie converge. By combining respect for tradition with opportunities for cross-cultural exchange, these tournaments highlight the role of golf as a unifying, inspiring, and transformative sport worldwide. At its core, golf has a shared code of etiquette inclusive of